BEIJING, Feb. 24 (Xinhuanet) -- Google Inc. announced on Wednesday the company has unveiled movie showtimes on its leading Web search engine.

    

Google Inc. said on Wednesday movie showtimes are now available on its leading Web search engine and can be accessed via personal computers or mobile phones and other wireless devices that use short-message service.

This new move aimes to display film reviews and local show times above the organic results on movie-related searches.

    The movie showtimes are now available and can be accessed via personal computers or mobile phones and other wireless devices that use short-message service.

    By searching on a movie's name, users can obtain film information, reviews, and local show times for specific titles. Organic listings appear below those results, and sponsored listings run as usual in the right column. Entering "movie:" or "showtimes:" before a movie name causes a larger number of results to appear alone, without additional organic listings.

    "We'll expect more traffic flow overall in movie names," said Marissa Mayer, Google's director of consumer Web products. She said increased inventory will increase bidding. "We're basically creating a new market for AdWords."

    In addition to film studios, Google expects marketing interest from video and DVD distribution companies such as Netflix, Blockbuster Online and Amazon.com. Ditto for the marketers of celebrity wallpaper, mobile ringtones and other merchandise. 

    Google, Yahoo and most recently Microsoft Corp.'s MSN Internet unit are battling to offer the most comprehensive Web search products since those services fuel fast-growing advertising revenues. Enditem

    (Agencies)