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Super Bowl makes television debut in China
www.chinaview.cn 2005-02-04 15:24:12

    WASHINGTON, Feb. 4 (Xinhuanet) -- The Super Bowl will be broadcast in China for the first time on Sunday.

    A five-member crew from Shanghai Media Group will be in Jacksonville to broadcast the game to the world's most populous country, concluding the first season of a five-year deal that provides SMG with the rights to televise NFL programs on its family of channels.

    Dragon TV will carry the Super Bowl between the defending champion New England Patriots and Philadelphia Eagles.

    The NFL's director of international media Michael Luscher said this Super Bowl broadcast and the long-term partnership with SMG would help introduce the NFL to millions of potential fans in China. Enditem

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