BEIJING, Nov. 30 (Xinhuanet) -- The grandson of Lu
Xun, a great Chinese writer of the early 20th century, announced that the famous
author's name could soon appear on commodities as a brand name.
He made the announcement at an intellectual
property forum held in Shanghai.
ĦĦĦĦAuthorized by the deceased writer's son, a wine called Lu
Xun was marketed in 2001 by a wine company in the writer's hometown of Shaoxing,
in east China's Zhejiang province.
Lu Xun's descendants then applied to have the name
registered as a trademark, but the application was rejected by the State
Trademark Bureau, which also prohibited any commercial activity concerning Lu
Zhou Lingfei, grandson of Lu Xun, has appealed the
decision, asking the national trademark evaluation committee to reconsider.
In foreign countries, it is common to use big names
to brand products, such as Napoleon wine, the Lincoln sedan, and the Churchill
cigar, but this is not the practice in China.