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AMD aims at taking bigger market share
www.chinaview.cn 2004-09-24 08:07:08

    Beijing, Sept. 24 (Xinhuanet) -- Top executives of AMD, the world's second-largest computer chip maker, say they are aiming to achieve a market share higher than their global average in China with stronger co-ordination between its organizations in the Chinese mainland, Hong Kong SAR and Taiwan Province.

    The chip maker announced that it is to establish a China headquarters in Beijing, which will supervise and co-ordinate AMD's businesses in the Chinese mainland, Hong Kong and Taiwan, China Daily reported Friday.

    "It is another milestone in our development in China and will further our capacity to serve customers here," said Hector Ruiz, chairman, president and chief executive officer of the company.

    Karen Guo, corporate vice-president of AMD and president of its China headquarters said that the establishment of the headquarters will consolidate resources in the three markets during coming months, but declined to reveal details about the integration plan.

    Henri Richard, executive vice-president for sales and marketing, said AMD expected that it would take a higher market share than its global average of 17 to 18 per cent.

    AMD's advanced technology in 64-bit computing and computer makers' wish to have an alternative to Intel may also help the company.

    Lenovo, the biggest computer vendor in China as well as in the Asia-Pacific region, last year started to use AMD chips in its computers enabling sales at prices as low as 2,999 yuan (US$362).

    While the move signalled Lenovo's further low-end expansion, it was also believed to be an expression of its discontent about Intel's controls on computer makers.

    Richard said he would stay in China for two months next year to gain a thorough understanding of the Chinese market and decide on further moves.

    AMD has already invested about US$200 million in China, including a chip packaging and testing plant in Suzhou of East China's Jiangsu Province and a wholly-owned AMD (China) in Beijing with around 1,000 employees.

Guo said her company would also speed up the localization of the chip maker's employees and hopes that all the members of her management team will be Chinese.

    The company also donated 1 million yuan (US$120,000) to China's Project Hope, which aims to build schools for students in remote and poor regions.

   (China Daily)

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