BEIJING, May 14 (Xinhuanet) -- TV personalities have
been asked to abandon "queer" dressing and "colorful" hairdos and mind their
A rule issued by the State
Administration of Radio, Film and TV also said "crime-related" overseas
productions should not be imported in principle.
|Zhang Yue, famous CCTV hostess, wears a
controversial silk scarf, which many say looks like the Japanese National
Flag, during on her TV program. Her careless choice of accessories drew a
lot of criticism among the audience. [CCTV]
Many of Shanghai's TV producers and personalities
were asked to sit in meetings to study the rule yesterday.
"The rule intends to reduce the negative impact of
queer dressing and behavior on youngsters," said Xu Caihua, an official at the
Shanghai Administration of Culture, Radio, Film and Television.
"The state administration published similar
regulations before, but they were not followed closely. Now the administration
is exercising great efforts to get the new rule implemented.
"Shanghai will strictly follow the rule."
According to the rule, TV personalities should not
wear "over-fashionable or exposing clothes."
They are also told not to dye their hair "too
colorful" or wear "queer styles."
The "purposeful imitation" of Hong Kong or Taiwan
accents, and the mixing of English words and phrases with the Chinese language -
common in entertainment programs - are also banned.
Yang Lei, hostess of Style Today, one of the most
popular daily entertainment programs in the city, said she has read the notice
"We pay attention to
our dressing on the screen to avoid controversial clothing," she said.
|Liu Yiwei, former CCTV host, is featured by
his substandard mandarin. He is now actively learning the mandarin after a
teacher from Beijing Broadcasting Institute.
"I don't think the new regulation will affect my
dressing style much. But I will be more careful," the hostess said.
Audience responses are mixed.
"It is time to regulate those posing hosts and
hostesses who deliberately imitate their Hong Kong and Taiwan counterparts.
That's very irritating," said Chen Wen, a local mother.
She said weird clothing and speaking tones hinder the
healthy development of impressionable youngsters.
Ma Yuhua, 21, a student at Shanghai Teachers
"Unlike serious news programs, it is natural for
entertainment programs to be carried out in a relaxing atmosphere. Brilliant
dressing and flexible speaking tones certainly can make the program more
vigorous and easy- going," Ma said.
Yang Mingzhi, editor of a local entertainment
program, said: "So long as hostesses' dress doesn't lower the program's taste, I
don't see any problem with having a more fashionably dressed hostess to attract
A more discreet dressing code is only part of the
efforts to clean up the TV screen, making it less sexy and violent.
The regulation bans imports of programs whose themes
are unfit for China's social system and national conditions.
Plots, pictures or words that will harm ethics or
society should be deleted.
Programs that propagate western ideology and politics
should not be imported, the rule said.
Officials say they will limit imports from the same
country or on a similar theme.
Last month, the administration banned the
broadcasting of sitcoms themed on crime in prime time (5pm to 10pm).
Later, the administration said that no computer
game-related TV programs should be produced or broadcast on China's