SHANGHAI, March 16 (Xinhuanet) -- World chess champion Zhu Chen is prepared to fight outside the chess board as the Chinese Grand Master is looking to seek legal help for protecting her name rights, local newspapers reported Tuesday.

    The 28-year-old chess queen said that she was surprised to know that some foreign enterprise had applied for registration of her name as a trademark, the China Sports Daily said.

    "I am aware that chess players enjoy rather good social status both at home and abroad, but I did not know that my name was worththat much money until I read the news in the paper," said an indignant Zhu, who is here competing at an live international blitz chess event.

    "I think every Chinese citizen is entitled to protect his or her own name. Therefore I am going to ask for legal help," said Zhu, adding that she will employ lawyers to see into the matter.

    The foreign enterprise whose name was not revealed in the report has applied for the State Administration for Industry and Commerce of China for registration of Zhu's name both in Chinese character and in pinyin.

    The enterprise could get the registration done only if Zhu had failed to file any protest within three months after the Administration released approval bulletin. Enditem