|
BEIJING, Oct. 15 (Xinhuanet) -- German-based auto giant BMW will soon see
its Series 3 sedans roll off the production line in northeast China's Liaoning
Province, making it the second foreign luxury auto maker in China following
Volkswagen's Audi.
The BMW3, with a possible price of around 400,000 yuan (48,000 US dollars),
will be introduced to the Chinese market in a week. Under the agreement signed
by BMW and Brilliance China Automotive,the BMW5 is also being produced locally.
In 2001, imported BMW sales stood at 5,742 on the Chinese mainland and in
Hong Kong, while in the first half this year, 5,917 BMWs had already been sold.
China has become BMW's second largest market in Asia after Japan.
BMW plans to sell one million sedans on the mainland in the next 10 years,
75 to 80 percent of which will be produced in China.Experts believe BMW's
ambitious expansion will trigger a new roundof limousine competition in China.
Audi has, to date, had a monopoly on luxury car production in China, but
now it is preparing for the increasingly heated competition with the local
production of A4s this year. It began to import its A8 series to China to
challenge the imported limousine market domination by Mercedes-Benz and BMW.
Besides Audi and BMW, Japan's Toyota Motor Corporation plans toinvest 311
million US dollars to produce its luxury "Crown" model in China. The production
of the "Crown" will Toyota's first luxurycar production outside Japan.
Daimler-Chrysler also announced plans to build a factory in thecountry for
Mercedes-Benz production. It has signed a one-billion-euro framework agreement
with Beijing Automotive Industry Holding Co. Ltd. to make Mercedes luxury cars
and trucks in China. The deal aims for the production of 25,000 luxury cars
every year.
Andreas Deges, executive director of Audi China under the VW (China)
Investment Co., Ltd., said the Chinese market was maturing as market divisions
became increasingly clearer. The newly prosperous social class in China wanted
to demonstrate their success, offering an enormous potential market for luxury
cars.
Ten years ago, most luxury cars were owned by government organizations or
enterprises, but now more individuals are beginning to buy limousines.
With over 20 years of reform and opening-up, China has created numerous
millionaires and some billionaires. Last year at an auto show in Beijing, a
Bentley was sold to an anonymous Chinese buyer for 8.88 million yuan (1.07
million US dollars).
Official statistics show over 10 million cars are privately owned in China.
As living standards improve, they become more selective in purchasing cars. In
the capital, many leading limousine brands can be seen, many of which are
privately owned.
With the dramatically increasing number of wealthy Chinese, overseas auto
giants are optimistic about the prospects of the Chinese market. They will make
efforts to increase exports to China and expand local production of new models,
experts say. Enditem |